ABOUT

I’ve been the buyer, the searcher, and the operator. That combination is not common.

My path to this work was not a straight line.

I spent nearly a decade in the Tech world leading sales, business development, revenue operations, and market research teams. Over that time I managed multiple teams, built reporting infrastructure, and was responsible for a significant portion of the company's revenue. I got good at figuring out what was broken, building systems to fix it, and creating accountability that held up over time.

Then I started looking for a business to buy.

That process changed how I see companies. When you evaluate businesses as a buyer, you stop seeing revenue and start seeing risk. You notice when the owner is the business. You notice when the financials tell a story that doesn’t quite add up. You notice when there are no systems, no documentation, and no clear answer to the question of what happens if the owner leaves.

I reviewed a lot of deals before I found the right one. I eventually acquired a business and went through the full process: brokers, due diligence, LOIs, financing, transition. I know what that experience feels like, from the inside.

I now own and operate Wildflower Plumbing and Gas, a trades business here in Austin. Two years in, and it has taught me more about small business ownership than anything else could have.

Payroll does not wait. Hiring is harder than it looks. Customers are demanding. Systems that exist only in your head will eventually fail you. Margins are thinner than people think. And the owner almost always ends up being the glue holding everything together, which is both the thing that makes the business work and the thing that makes it hard to ever step away from.

That experience is why I do this work. I understand what buyers look for because I’ve been one. I understand what ownership actually feels like because I’m living it. And I have direct access to a vetted network of serious, qualified buyers who are actively looking to acquire businesses, which means when an owner is ready to sell, I’m not starting from zero.

My goal is simple: help owners build better businesses, and be the most useful person in the room when it’s time to sell.

I’m Robert Frary. I’m based in Austin, Texas, and spend my time helping small business owners build more valuable companies and navigate what comes next.

A Little More Context

I‘ve been sober for 16+ years. That’s not a footnote. Getting sober required rebuilding everything from the ground up: habits, relationships, how I made decisions, how I showed up. I learned that discipline and consistency are not personality traits. They’re skills, and you build them by practicing them every day whether you feel like it or not.

If it weren't for my past playing out exactly the way it did, I would not be the person I am today. I am genuinely grateful for all of it. That perspective shows up in my work. I do not believe in shortcuts. I believe in doing the right things consistently over time, and I believe that is exactly how you build a business worth keeping.